Sign Shop & Media Manager

Job Summary:

The Sign Shop/Media Manager is responsible for overseeing all aspects of the company's sign production, branding initiatives, and assisting in marketing efforts. This role ensures that all signage, promotional materials, and marketing campaigns align with company standards and objectives. The ideal candidate will have experience in large-format printing, graphic design, and marketing strategy execution within the beverage distribution or related industry.

Key Responsibilities:

Sign Shop Management:

• Oversee daily operations of the sign shop, including scheduling, production, and quality control.
• Coordinate, design, and print signage for point-of-sale displays (POS), fleet vehicles, retail locations, and event promotions.
• Maintain and operate large-format printers, laminators, plotters, and other sign production equipment.
• Manage inventory of sign materials, supplies, and ensure cost-effective procurement.
• Ensure compliance with brand guidelines and regulatory requirements for signage and promotional materials.

Marketing & Branding:

• Develop and assist with marketing campaigns that promote company brands, products, and events.
• Collaborate with suppliers, vendors, and sales teams to create and distribute promotional materials.
• Maintain a consistent brand identity across all printed and digital materials.
• Coordinate sponsorships, promotional events, and community engagement initiatives.
• Utilize data and insights to track marketing campaign performance and optimize future efforts.
• Assist in website design updates and maintenance to ensure brand consistency and accuracy of information.

Team Leadership & Collaboration:

• Manage and train sign shop staff or interns to ensure efficiency and high-quality output.
• Work closely with sales representatives and management to align marketing efforts with business goals.
• Provide guidance on design best practices and emerging trends in signage and marketing.
• Other related duties as required.

Qualifications & Experience:

Required:· Must be 21 years of age or older with Valid Driver’s license.· Excellent communication, leadership, and organizational skills.· 3+ years of experience in sign production, graphic design, or marketing within a beverage or retail industry.· Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and large format printing software.· Strong project management skills with the ability to handle multiple deadlines.

Preferred:

• Bachelor’s degree in Marketing, Graphic Design, Business, or related field. Equivalent work experience will be considered.
• Experience with social media marketing and digital advertising is a plus.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 25 pounds at times, climb, reach, and perform various physical maneuvers to perform the essential functions of the job.